The Fabulousness Of Clothes Shopping When You Don’t Actually Need Anything

Found on seedheritage.com
Found on seedheritage.com

The old man gave up on buying me a proper birthday present a long time ago. He will tell you it’s because I’m fussy and difficult (and probably, a complete bitch), but basically it’s because he has no fucking idea (see previous post), and I would end up disappointed that he had wasted valuable shopping money on something I wouldn’t be seen dead in.

So what we’ve agreed on is that he gives me a token gift to open on the day (which I look suitably appalled at) – this year it was a dead bunch of flowers and a card that somewhere in his planning he had forgotten to sign – and he also allows me access to a guilt-free wad of cash from the bank, to (his words) waste at the local mall.

Another reason why men must have come from fucking Mars, is that he simply doesn’t get the whole clothes shopping thing, particularly the aspect of buying something you don’t really need.

And this is what I am living with on a daily basis.

Luckily, therapy has stopped me from him making me feel guilty and spoiling all my fun, and so a few days ago I set off to the shops to spend my wad, an excited glow lighting up what has become a habitual greyness around my middle-aged face.

One thing he was right about, was that I didn’t really need anything – but that was actually great because it took the pressure right off.

I took along with me my own advice about shopping for quality rather than quantity now that I’m fifty and mature and dragged myself away from my usual high street faves like Zara and headed instead towards the grown up end of town and David Jones.

I’m not actually a wasteful shopper. There are very few clothes in my wardrobe that I’ve NEVER worn and many of them I’ve worn for years. Well, apart from the black and caramel striped jacket that Kurt says I look like a bee in, several pairs of shoes I’ve bought at the market that I was hoping might someday fit my bigger than Asian feet and several tops that I think make me look fat – chosen hastily in changing rooms with trick lighting or bad mirrors. Or perhaps I was having my period. Or I just needed to buy something.

Found on seedheritage.com
Found on seedheritage.com

I also start to feel a little queasy at spending close to the $100 mark on one item.

But it goes without saying that I couldn’t NOT go to ‘Seed‘. I’ve mentioned my obsession with the Seed brand on my blog before, because I think it personifies me. Most of the range is in my colour scheme of black, cream and caramel, (apart from this shitty khaki green shade they insist on using, which I’m sure I can adapt to, given the time). But what I really love about Seed is that it offers more shades of cream than Dulux, the perfect range of linens and silks and and fucking loads of black, which is my comfort colour.

So, of course the minute I entered it’s haloed doors I just fell in love with this to-die-for black skirt because I decided recently that I need to get my legs out more as they are the only part of my body that hasn’t been swollen by hormones or etched with lines. Then I found this sleeveless jumper that makes my boobs actually look illogically pert AND BIG, and I’ve always loved that cut on the shoulders. And I could have gone on and on but wisely decided to head to DJs at that point because they have a Champagne bar there and as we all know, shopping can be a very stressful business.

Found on frenchconnection.com.au
Found on frenchconnection.com.au

Fortified by bubbles, I was on a roll and found this cute top in French Connection which, admittedly looked pretty shite on the hanger, but I knew would sit so nicely in the cream section of my wardrobe, and when I put it on I realised it’s one of those versatile tops you can dress up with nice trousers or down with shorts, and most importantly it will hide my muffin top without looking like that’s why I bought it.

It never ceases to amaze me how many clothes you can buy that you don’t actually need.

Fashion For Middle Aged Women: I FINALLY Found MY Shop!

It took me a long time to find ‘my shop’ after I’d turned thirty, procreated and owned the muffin top to prove it.

 

Fashion For Middle Aged Women: I FINALLY Found MY Shop!

 

You know what ‘your shop’ is, as a woman. It’s that shop that always designs the styles that work for your body and where they use the right fabric and a colour palette to compliment it.

 

It’s the shop you can usually rely on to find something you like even in those darkest moments of ‘not having anything to wear’.

 

Back in the UK, during the mumsy phase of my life when the kids were still small and I needed to be able to move quickly and conceal vomit, ‘my shop’ was Gap.

 

But it’s taken another decade for me to find ‘my shop’ in Australia. I had to adapt to the different style here. So used was I to dressing for warmth, polo necked jumpers and ski jackets were the most popular items in my wardrobe. And the style in Australia is less forgiving, because…well… you wear less. Country Road nearly gets there, as do Wish and Witchery, but I’ve wasted an inordinate amount of research time flitting from brand to brand, and never quite nailing down retail nirvana.

 

UNTIL NOW!

 

Check out SEED.

 

Seed has become my ‘safe zone’ in the mall. Not only does their range appease my OCD – because their designs focus on my safe colour palette of neutrals, black and white, (the only colours I really allow in my wardrobe without freaking the fuck out), but the clothes FEEL so good, the quality is dependable and the range extends from casual to formal, nightwear, shoes, babywear and accessories.

 

And they love faux animal print almost as much as I do. These are some funky shoes I bought to walk the Princess, (because wearing runners for anything other than exercise is just so downmarket….) and they’ve also got this gorgeous leopard print handbag in their range at the moment that I can’t wait to get my sweaty mitts on – although I may have to succumb to some sexual favours to find the money …

Fashion For Middle Aged Women: I FINALLY Found MY Shop!

 

This is a top I bought before Christmas that is so versatile you can dress it up over a skirt for a more classic/corporate look, or down in the evening over skinnies or loose trousers. That loose fabric around the tummy is great for work after you’ve binged out on a massive lunch and paid the penalty of bloated baby belly.

 

Fashion For Middle Aged Women: I FINALLY Found MY Shop!

 

Then there’s this little gem of a dress I bought to wear to a formal dinner in honour of my dad’s 70th in London next month (yes, I did say London, bee-atches!). Note the ingenius way the fabric hangs around the waist, hiding a multitude of chocolate sins – although I’ve since come to the conclusion that it’s probably on the short side for the tickers of those wrinky-dinks in the RAC Club. Instead, I rocked it at New Year’s Eve.

 

Fashion For Middle Aged Women: I FINALLY Found MY Shop!

And they even do polo necked sweaters…I lived in this baggy jumper last winter.

Fashion For Middle Aged Women: I FINALLY Found MY Shop!

 

But I’m gushing now and I’m not even getting paid for this free marketing.

 

Although the other great thing about Seed’s range is that they design for all shapes and sizes – both loose and tighter styles – and (for me) the sizing is spot on. A size 12 is a 12 and a size 16 is a 16, so there’s none of that ‘losing the will to live’ in the changing room, like in those shops designed for stick insects where you can struggle to pull your normal size over your head.

Check it out!